Hyundai is making waves with its newest campaign for the Palisade, its flagship SUV. Titled “Every Day Epic,” the ads turn everyday routines into cinematic adventures, with actor and filmmaker John Krasinski starring as the hero of his own daily life.
Instead of the usual car commercial tropes, Hyundai takes a storytelling approach. From school drop-offs to grocery runs, each scene is treated like a mini action movie, showing that even the most ordinary moments can feel extraordinary when you’re behind the wheel of a Palisade.
John Krasinski Brings Humor and Heart
Known for “The Office” and a string of action films, Krasinski adds a natural charm to the campaign. Hyundai worked closely with him to ensure the story felt real—funny, relatable, and just a little over-the-top in a way that keeps viewers smiling.
“Life doesn’t have to be boring,” Hyundai says, and Krasinski’s everyman appeal drives the point home. Whether he’s dodging imaginary obstacles on a city street or tackling weekend errands, the campaign makes the Palisade feel like more than a car—it’s a partner in adventure.
Cinematic Style Meets Everyday Functionality
“Every Day Epic” isn’t just about glitzy visuals. The campaign uses creative camera angles, smooth edits, and well-timed humor to show off the Palisade’s features. Its spacious interior, advanced safety tech, and comfortable ride are highlighted in ways that feel natural, not forced.
The goal? To show that the Palisade fits into real life seamlessly, making mundane tasks feel just a little more fun. Hyundai calls it a lifestyle SUV, and the campaign demonstrates exactly why
Reaching Viewers Everywhere
The campaign isn’t limited to TV commercials. Short clips for social media capture funny, relatable moments, while longer videos tell the full story of Krasinski’s “epic” daily adventures. Hyundai even encourages fans to share their own epic everyday moments online, turning viewers into participants.
This multi-platform approach ensures the campaign reaches a broad audience while keeping it personal and engaging.
Why It Works
Today, car buyers don’t just want specs—they want experiences. Hyundai’s campaign shows that a car can enhance everyday life, not just get you from point A to B. Krasinski’s involvement makes the campaign feel authentic, relatable, and memorable.
Marketing experts say campaigns like this succeed because they mix star power, lifestyle messaging, and storytelling in a way that feels human. For Hyundai, “Every Day Epic” isn’t just advertising—it’s an invitation to see life a little differently, one drive at a time.